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5
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4
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"Urban Economies: Grassroots Entrepreneurs and Neighbourhood Economies between Resilience and Innovation" <2016, München>
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Harvard business review : HBR
28
Scoping studies on China-Africa economic relations
20
Harvard-Business-Manager : das Wissen der Besten
18
Case studies on MNCs in India
16
Best practice der Markenführung
14
MNCs in India : issues and challenges
14
Cases on branding strategies and product development : successes and pitfalls
13
International journal of logistics systems and management
12
Tata's business and growth strategy
12
The Russian gas matrix : how markets are driving change
12
The challenge of BRIC multinationals
12
Research
11
Business, society and politics : multinationals in emerging markets
10
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
10
International journal of automotive technology and management : IJATM
10
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
10
The international journal of human resource management
10
Case studies on Chinese enterprises
9
Employer Branding : Arbeitgeber positionieren und präsentieren
9
Implementation of changes in Chinese organizations : groping a way through the darkness
9
International journal of business excellence
9
Journal of advances in management research : JAMR
9
Indian case studies in business management
8
Strategic marketing cases in emerging markets
8
The journal of brand management : an international journal
8
Chinese management studies : CMS
7
Global business review
7
International journal of networking and virtual organisations : IJNVO
7
International journal of technology marketing : IJTMkt
7
Journal of business ethics : JOBE
7
Journal of comparative economics : the journal of the Association for Comparative Economic Studies
7
Social Branding : Strategien - Praxisbeispiele - Perspektiven
7
The TQM journal : the international review of organizational improvement
7
The rise to market leadership : new leading firms from emerging countries
7
Brands : interdisciplinary perspectives
6
Case studies in Asian management
6
Cases on supply chain and distribution management : issues and principles
6
City branding : theory and cases
6
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
6
Europäische Hochschulschriften / 5
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1
Foreign investments in BRIC countries : empirical evidence from multinational corporations
Poplat, Thomas
-
2014
Persistent link: https://www.econbiz.de/10010236623
Saved in:
2
Capitalism in crisis? : The European periphery and emerging economies
Dienes, Alexandra
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012485120
Saved in:
3
Retailing in emerging markets
Halepete, Jaya
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009562566
Saved in:
4
Building brands in emerging economies : a consumer-oriented approach
Nunez, Sandra
;
Castaño, Raquel
- In:
Business analytics and cyber security management in …
,
(pp. 183-194)
.
2017
Persistent link: https://www.econbiz.de/10011586342
Saved in:
5
Internalising a brand across cultures : the case of IKEA
Tarnovskaya, Veronika V.
;
De Chernatony, Leslie
- In:
International journal of retail & distribution management
39
(
2011
)
8
,
pp. 598-618
Persistent link: https://www.econbiz.de/10009273254
Saved in:
6
An international branding strategy based on a case study of a Taiwanese firm
Huang, Hsiu Ying
;
Hsieh, Ming Huei
- In:
Marketing intelligence & planning
29
(
2011
)
6
,
pp. 611-623
Persistent link: https://www.econbiz.de/10009385327
Saved in:
7
Early internationalisation of new and small Indian firms : an exploratory study
Arte, Pratik
;
Barron, Andrew
- In:
The challenge of BRIC multinationals
,
(pp. 525-558)
.
2017
Persistent link: https://www.econbiz.de/10011583747
Saved in:
8
Hide 'n' seek : driving disruption in skincare
McGregor, Lyn
;
Potocki, James
- In:
Market research best practice : 30 visions for the …
,
(pp. 539-552)
.
2007
Persistent link: https://www.econbiz.de/10003551957
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9
The growth opportunity that lies next door
Jones, Geoffrey
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 141-145
Persistent link: https://www.econbiz.de/10009568112
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10
International brand management : the example of Nivea in
Russia
Geigenmüller, Anja
;
Enke, Margit
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 479-492)
.
2011
Persistent link: https://www.econbiz.de/10009307554
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