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Research
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Handbook of research on integrating social media into strategic marketing
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Cases on strategic social media utilization in the nonprofit sector
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Contemporary geographies of leisure, tourism and mobility
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Digital and social media marketing : a results-driven approach
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Frontiers of business research in China : selected publications from Chinese universities
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ECONIS (ZBW)
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1
Assessing the experiential value of heritage assets : a case study of a Chinese heritage precinct, Bendigo, Australia
Laing, Jennifer
;
Wheeler, Fiona
;
Reeves, Keir
;
Frost, …
- In:
Tourism management : research, policies, practice
40
(
2014
),
pp. 180-192
Persistent link: https://www.econbiz.de/10010227018
Saved in:
2
Identifying future research opportunities in online consumer review : the case study of "TripAdvisor"
Whitehead, Lisa
- In:
International journal of technology marketing : IJTMkt
6
(
2011/12
)
4
,
pp. 341-354
Persistent link: https://www.econbiz.de/10009546057
Saved in:
3
Social media in travel,
tourism
and hospitality : theory, practice and cases
Sigala, Marianna
(
ed.
);
Christou, Evangelos
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011549519
Saved in:
4
Using virtual communities to involve users in e-service development : a case study
Söderström, Eva
;
Holgersson, Jesper
- In:
Business organizations and collaborative web : …
,
(pp. 61-75)
.
2011
Persistent link: https://www.econbiz.de/10009388280
Saved in:
5
Marketing research for the
tourism
, hospitality and events industries
Kolb, Bonita M.
-
2018
Persistent link: https://www.econbiz.de/10011793506
Saved in:
6
How social media offers opportunities for growth in the traditional media industry : the case of travel journalism
Duffy, Andrew
- In:
Analyzing the strategic role of social networking in …
,
(pp. 172-187)
.
2017
Persistent link: https://www.econbiz.de/10011531092
Saved in:
7
Social media marketing in
tourism
education : insights into the development and value of a social network site for a higher education institution in
tourism
Zehrer, Anita
;
Grabmüller, Alice
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
3
,
pp. 221-228
Persistent link: https://www.econbiz.de/10009580676
Saved in:
8
Einsatz von Social Media im
Tourismus
: Facebook im Airline-Marketing
Wolter, Luisa
-
2011
Persistent link: https://www.econbiz.de/10009348824
Saved in:
9
Zero Footprint : a viable concept for climate-friendly
tourism
in Africa?
Kadel, Ralph
;
Kessler, Christoph
;
Vogel, Laura
- In:
Trends and issues in global tourism
(
2009
),
pp. 65-76
Persistent link: https://www.econbiz.de/10003812662
Saved in:
10
Visitors' preferences for interpretation at heritage sites
Poria, Yaniv
;
Biran, Avital
;
Reichel, Arie
- In:
Journal of travel research : a quarterly publication of …
48
(
2009/10
)
1
,
pp. 92-105
Persistent link: https://www.econbiz.de/10003891316
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