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Marketing management
8
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Rajan Varadarajan
5
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Collection of articles of several authors
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Varadarajan, Rajan
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Sheth, Jagdish N.
8
Shankar, Venkatesh
5
Yadav, Manjit S.
3
Jayachandran, Satish
2
Kotler, Philip
2
Achrol, Ravi S.
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Belk, Russell W.
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Legends in strategic marketing
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4
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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Creating and managing the product mix
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503402
Saved in:
2
Strategic marketing and strategic management
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803896
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3
Strategic marketing and innovation
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803913
Saved in:
4
Strategy and performance
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803914
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5
Inter-organizational cooperation and interactive marketing
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803915
Saved in:
6
Environmental sustainability, innovations for emerging markets and marketing in emerging markets
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803935
Saved in:
7
Conceptual papers in marketing and consumer research
Belk, Russell W.
(
ed.
);
MacInnis, Deborah J.
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012178664
Saved in:
8
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
9
Pricing management and practice
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238852
Saved in:
10
Innovation and strategy
Varadarajan, Rajan
(
ed.
);
Jayachandran, Satish
(
ed.
)
-
2018
-
First edition
Persistent link: https://www.econbiz.de/10011881684
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