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Inside consumption : consumer motives, goals, and desires
Ratneshwar, Srinivasan (contributor);  … - 2005 - 1. publ.
Persistent link: https://www.econbiz.de/10002479790
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Internet of things (IoT) platform competition : consumer switching versus provider multihoming
Basaure, Arturo; Vesselkov, Alexandr - 2018
Platforms that are understood as a place or system coordinating the interaction of different stakeholders (e.g., service consumers and providers) may enable widespread adoption of IoT services and applications. However, the lack of interoperability between platforms may inhibit the diffusion of...
Persistent link: https://www.econbiz.de/10012012283
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Estimating consumer inertia in repeated choices of smartphones
Grzybowski, Lukasz; Nicolle, Ambre - 2018
In this paper, we use a unique database on switching between mobile handsets in a sample of about 5,000 subscribers using tariffs without commitment from a single mobile operator on monthly basis between March 2012 and December 2014. We estimate discrete choice model in which we account for...
Persistent link: https://www.econbiz.de/10012005366
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Markenkult : wie Waren zu Ikonen werden
Horx, Matthias (contributor); Wippermann, Peter (contributor) - 1995
Persistent link: https://www.econbiz.de/10000903778
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Special issue on brand equity
In: International journal of research in marketing : IJRM ; … 10 (1993) 1, pp. 9-104
Persistent link: https://www.econbiz.de/10001140013
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Consumer brand relationships
Fetscherin, Marc (ed.); Cayolla, Ricardo Roseira (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011587779
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Global branding and country of origin : creativity and passion
Aiello, Gaetano (contributor) - 2014
Persistent link: https://www.econbiz.de/10010424493
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Strong brands, strong relationships
Fournier, Susan (contributor);  … - 2015
Persistent link: https://www.econbiz.de/10011297035
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Promoting brand relationships
Loureiro, Sandra Maria Correia (ed.) - 2019
Persistent link: https://www.econbiz.de/10012179149
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Brand culture and identity : concepts, methodologies, tools, and applications
Information Resources Management Association - 2019
frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional …Evolution of brand culture : a post-industrial revolution story / Sudhir Sharan, Suneel Kumar Prasad -- Space of … culture and brand in sequel of telugu films : a qualitative study / Rasu Chatrapathi Yadav -- Branding culture : a study of …
Persistent link: https://www.econbiz.de/10011857410