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00.10.1983
1
Absatz
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Consumer behaviour
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Fertigungsprogramm
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Innovation diffusion
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Innovationsdiffusion
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Marketing management
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Mahajan, Vijay
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Sheth, Jagdish N.
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Wind, Yoram
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Legends in marketing
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Series on econometrics and management sciences
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ECONIS (ZBW)
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Product and new product management
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337121
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Innovation diffusion models of new product acceptance
Mahajan, Vijay
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1986
Persistent link: https://www.econbiz.de/10013452366
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