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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
Ding, Min
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2014
Persistent link: https://www.econbiz.de/10010353370
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Conjoint analysis: applications
Green, Paul E.
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Hauser, John R.
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Ding, Min
;
Moskowitz, …
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2017
Persistent link: https://www.econbiz.de/10011634300
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Traditional decision-oriented approaches : attitude, information-processing, and features-perceptions-affect models
Holbrook, Morris B.
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2015
Persistent link: https://www.econbiz.de/10010504990
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Special Issue: Application of behavioral decision theory
Huber, Joel
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2011
Persistent link: https://www.econbiz.de/10009384888
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Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
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2017
Persistent link: https://www.econbiz.de/10011634312
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