Conjoint analysis: applications
Year of publication: |
2017
|
---|---|
Authors: | Green, Paul E. ; Hauser, John R. ; Ding, Min ; Moskowitz, Howard R. |
Other Persons: | Rao, Vithala R. (ed.) ; Sheth, Jagdish N. (ed.) |
Published in: |
Legends in marketing: Paul E. Green ; volume 5
|
Publisher: |
Los Angeles : SAGE |
Subject: | Paul E. Green | Marketingtheorie | Marketing theory | Conjoint-Analyse | Conjoint analysis |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xxiv, 349 Seiten Illustrationen |
---|---|
Series: | Legends in marketing. - Los Angeles, Calif. [u.a.] : Sage, ZDB-ID 2620420-4. - Vol. 10 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Festschrift ; Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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