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Erfolgreiches Transformationsmanagement im Vertrieb : 1. FOM-Transfer-Workshop Sales Management Excellence, Essen, 8. Oktober 2013
Westphal, Jörg (contributor) - 2013
Persistent link: https://www.econbiz.de/10010358092
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Die Praxis des Verkaufs : Vertriebssteuerung, Pre-Sales, Sales, Key-Account-Management
Krumbach-Mollenhauer, Peter (ed.); Lehment, Thomas (ed.) - 2008 - 1. Auflage
Persistent link: https://www.econbiz.de/10003480535
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Handbook of strategic account management : a comprehensive resource
Woodburn, Diana; Wilson, Kevin - 2014
"A complete compilation of the established knowledge in strategic account managementThough companies expend tremendous effort to upkeep electronic and social media and mass marketing, they often overlook the value of strategic account management (SAM). This handbook is a compilation of papers...
Persistent link: https://www.econbiz.de/10010339281
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Key Supplier Management
Belz, Christian (ed.); Mühlmeyer, Joachim (contributor) - 2001
Persistent link: https://www.econbiz.de/10001619897
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Integriertes Key-Account-Management
Abegglen, Christian (ed.) - 2011
Persistent link: https://www.econbiz.de/10009239567
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Dokumentation / Marketing-Trendshop '96
Bodenstein, Gerhard (ed.); Schreiber, Kerstin (contributor) - Marketing-Trendshop <1996, Duisburg> - 1997
Persistent link: https://www.econbiz.de/10000654161
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Kundenorientierte Vertriebsorganisation im Maschinenbau : Wege zum prozessorientierten Vertrieb ; verkaufsunterstützende Organisationsformen
Friedrich, Wilhelm; Garbe, Bernd - 1994
Persistent link: https://www.econbiz.de/10000892509
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Special section on relational key account management
Gounaris, Spiros (contributor) - In: Industrial marketing management : the international … 43 (2014) 7, pp. 1110-1224
Persistent link: https://www.econbiz.de/10010439553