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El comportamiento del consumidor : análisis del proceso de compra
Múgica Grijalba, José Miguel
(
contributor
); …
-
1997
-
1. ed
Persistent link: https://www.econbiz.de/10000976063
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Special section: Utterly fresh perspectives on consumer research and advertising
Warlop, Luk
(
contributor
)
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La Londe Conference in Marketing Communications and …
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1519-1572
Persistent link: https://www.econbiz.de/10010379289
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Special issue: Consumer identities
Warlop, Luk
(
contributor
)
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2012
Persistent link: https://www.econbiz.de/10009684928
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