"The meaning of luxury and the type of customer that buys luxury continues to evolve. As a result, companies have to … constantly rethink their marketing strategies to keep up with consumers' shifting expectations.The Management of Luxury consists … research and case studies from a vast array of leading brands including Burberry, Grey Goose and Rolex, they examine how luxury …

Consumer perception, wine marketing, luxury brand management. - Konsumentenseitige Wahrnehmung, Weinmarketing …