The management of luxury : a practitioners handbook
Year of publication: |
2014
|
---|---|
Other Persons: | Berghaus, Benjamin (ed.) ; Müller-Stewens, Günter (contributor) ; Reinecke, Sven (contributor) |
Publisher: |
London [u.a.] : Kogan Page |
Subject: | Luxusgüter | Luxury goods | Marketing | Konsumentenverhalten | Consumer behaviour | Welt | World |
Extent: | XXXIX, 448 S. Ill., graph. Darst. |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
Language: | English |
Notes: | Enth. 26 Beitr. |
ISBN: | 978-0-7494-7166-8 ; 978-0-7494-7167-5 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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