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Strategic marketing issues in emerging markets
Adhikari, Atanu (ed.) - 2018
Persistent link: https://www.econbiz.de/10011821852
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Aktuelle Forschungsfragen im Dienstleistungsmarketing : [Workshop Dienstleistungsmarketing 2008]
Stauss, Bernd (ed.) - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003716451
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Das Märchen vom König Kunde : Service in Deutschland - Wüste oder Oase? ; das Strategie-Buch für kundenorientierte Unternehmen ; das 1x1 der Kundenorientierung ; Firmenbeiträge von...
Ederer, Günter (contributor); Seiwert, Lothar (contributor) - 1998
Persistent link: https://www.econbiz.de/10000648254
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The creation of the sub-discipline of services marketing
Baron, Steve (contributor) - 2010
Persistent link: https://www.econbiz.de/10008664678
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The development of ideas for the marketing of services
Baron, Steve (contributor) - 2010
Persistent link: https://www.econbiz.de/10008664679
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Special issue: Service-dominant logic : continuing the dialog
Lusch, Robert F. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003680135
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Co-creating service experience
Jaakkola, Elina (contributor) - 2015
Persistent link: https://www.econbiz.de/10011401228
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Managing consumer services : factory or theater?
Baglieri, Enzo (ed.) - 2014
Persistent link: https://www.econbiz.de/10010476951
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The service-dominant logic of marketing : dialog, debate, and directions
Lusch, Robert F. (ed.); Vargo, Stephen L. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003082068
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Handbuch Gesundheits- und Medizinmarketing : Chancen, Strategien und Erfolgsfaktoren
Kreyher, Volker J. (ed.) - 2001
Persistent link: https://www.econbiz.de/10001607586