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Persistent link: https://www.econbiz.de/10011350138

Corporate branding

Melewar, T. C. (contributor) - 2012

Persistent link: https://www.econbiz.de/10009567649

Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century

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Corporate identity and corporate branding

Melewar, T. C. (ed.); Bang, Nguyen (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011675575

Corporate branding, identity image and reputation (COBIR)

Melewar, T. C. (contributor) - 2013

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Corporate branding : areas, arenas and approaches

Melewar, T. C. (ed.); Sharifah Faridah Syed Alwi (ed.) - 2015

"A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realise how it can boost...