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The convergence of interactive marketing and personal selling and sales management
Cummins, Shannon (ed.); Peltier, James (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011555463
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"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa (contributor);  … - 2003
Persistent link: https://www.econbiz.de/10001752829
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Handbook of modern marketing
Buell, Victor P. (ed.) - 1986 - 2. ed.
Persistent link: https://www.econbiz.de/10013467236
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Marketing to an aging population : selected readings
Schewe, Charles D. (contributor);  … - 1990 - 2. ed
Persistent link: https://www.econbiz.de/10000837247
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Enhancing knowledge development in marketing
Bloom, Paul N. (contributor) - 1989
Persistent link: https://www.econbiz.de/10000810623
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"Marketing theory and applications" ; 1997=Vol. 8
LeClair, Debbie Thorne (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10000680695
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"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv (contributor); Pechmann, Connie (contributor) - 1998
Persistent link: https://www.econbiz.de/10000680701
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Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri; Möller, K. E. Kristian - In: Industrial marketing management : the international … 45 (2015), pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
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Strategic marketing management : readings
Dolan, Robert J. (ed.) - 1991
Persistent link: https://www.econbiz.de/10000848495