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Women and sustainability in business : a global perspective
Çalıyurt, Kıymet (ed.) - 2017
Editors biography -- Contributor biography -- Introduction -- Women and economic sustainability -- Making visible the … invisible : women's unpaid labour / Diana Sabotinova (Bulgaria) -- Employing women in the western Balkans / Zorka Grandov … (Bosnia and Herzegovina), Radica Jovanovic and Olivera Karic Nedeljkovic (Serbia) -- A different view of women's employment …
Persistent link: https://www.econbiz.de/10011380961
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Digital marketing applications
Aydin, Hadice - 2019
"To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and...
Persistent link: https://www.econbiz.de/10012126675
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Consumer psychology in a social media world
Dimofte, Claudiu V. (ed.); Haugtvedt, Curtis P. (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011570462
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User engagement in social media : an individual-level perspective
Weiger, Welf Hermann - 2017
Persistent link: https://www.econbiz.de/10011686891
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Managing diversity, innovation, and infrastructure in digital business
Ray, Nilanjan (ed.) - 2019
"This book presents a variety of practical applications, tools, skills, practices, models, approaches, and strategies that are proving themselves in practice-demonstrating effectiveness with managing diversity and innovation. It also shares a different pattern of research work that will provide...
Persistent link: https://www.econbiz.de/10011798447
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Digital and social media marketing : a results-driven approach
Heinze, Aleksej (ed.); Fletcher, Gordon (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011518205
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Digital and social media marketing : a results-driven approach
Heinze, Aleksej (ed.); Fletcher, Gordon (ed.);  … - 2016
Cover -- Title -- Copyright -- Contents -- List of boxes -- List of case studies -- List of figures -- List of tables -- Notes on contributors -- Acknowledgements -- Definitions of terms -- Section I Introduction -- 0 A visual introduction to Digital and Social Media Marketing -- 0.1 You and...
Persistent link: https://www.econbiz.de/10011909763
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Influencer Marketing für Unternehmen und Influencer : Strategien, Plattformen, Instrumente, rechtlicher Rahmen : mit vielen Beispielen
Jahnke, Marlis; Brix, Regina; Bruce, Annette; Fuchs, Thomas - 2018
Dieses Buch erläutert fundiert und pragmatisch alle entscheidenden Erfolgsfaktoren des Influencer Marketings IBM sowohl für Unternehmen als auch für Influencer. Marketingprofis erfahren, wie sie Influencer Marketing bestmöglich in ihre Kommunikationsstrategie integrieren, wie sie die...
Persistent link: https://www.econbiz.de/10011906646
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Social Media : ein Handbuch für die Sparkassen-Finanzgruppe
Neuhaus, Dirk (contributor); Besting, Thomas (contributor) - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009426878
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Electronic Marketing
Drees, Norbert (contributor) - 2010
Persistent link: https://www.econbiz.de/10008841384