Consumer psychology in a social media world
edited by Claudiu V. Dimofte, Curtis P. Haugtvedt, and Richard F. Yalch
| Year of publication: |
2016
|
|---|---|
| Other Persons: | Dimofte, Claudiu V. (ed.) ; Haugtvedt, Curtis P. (ed.) ; Yalch, Richard F. (ed.) |
| Publisher: |
New York : Routledge, Taylor & Francis Group |
| Subject: | Marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
17 hits in ECONIS - Online Catalogue of the ZBW
|
Online Resource
| Extent: | xxvi, 277 Seiten Illustrationen 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enthält 17 Beiträge |
| ISBN: | 978-0-7656-4694-1 ; 978-0-7656-4693-4 ; 978-1-315-71479-0 |
| Classification: | Marketing ; Neue elektronische Medien |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011570462