Narrow search
Showing 1 - 10 of 296
Cover Image
Brand gender : increasing brand equity through brand personality
Lieven, Theo - 2018
Persistent link: https://www.econbiz.de/10011671136
Cover Image
The interdependence between business development and brand management
Thaler, Verena - 2018
Persistent link: https://www.econbiz.de/10011764253
Cover Image
Environmental sustainability, innovations for emerging markets and marketing in emerging markets
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803935
Cover Image
Planned social change and the diffusion of innovation
Zaltman, Gerald; Bagozzi, Richard P.; Andreasen, Alan R.; … - 2018
Persistent link: https://www.econbiz.de/10011899968
Cover Image
Beiträge zum Marketing-Management : Planung, Organisation, Controlling
Köhler, Richard - 1993 - 3., erweiterte Auflage
Persistent link: https://www.econbiz.de/10000339786
Cover Image
Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert (ed.) - 1999
Persistent link: https://www.econbiz.de/10001401240
Cover Image
Contributions to the selection and implementation of standard software for CRM and electronic invoicing
Kosch, Lubov - 2015
Customer relationship management, system selection, electronic invoice processes, structural equation modeling, DeLone and McLean IS success model, risk management, maturity model, process model. - Systemauswahl, elektronische Rechnungsprozesse, Strukturgleichungsmodellierung, DeLone und McLean...
Persistent link: https://www.econbiz.de/10011441909
Cover Image
Perceived quality : an empirical investigation of its effects on financial analysts firm value, and risk
Liefländer, Christoph - RWTH Aachen / Lehrstuhl für Wirtschaftswissenschaften … - 2015
Persistent link: https://www.econbiz.de/10011546327
Cover Image
Essays on strategic marketing behavior and its financial performance implications
Edeling, Alexander - 2016
Persistent link: https://www.econbiz.de/10011498746
Cover Image
Essays on psychological distance in retailing
Junc, Vanessa - 2015
Persistent link: https://www.econbiz.de/10011454796