Essays on strategic marketing behavior and its financial performance implications
vorgelegt von Diplom-Kaufmann Alexander Edeling aus Erlangen
| Year of publication: |
2016
|
|---|---|
| Authors: | Edeling, Alexander |
| Publisher: |
Köln |
| Subject: | Marketingmanagement | Marketing management | Unternehmenswert | Firm value | Marktanteil | Market share | Betriebliche Budgetierung | Corporate budgeting | Kommunikationspolitik | Wertzuwachs | Budgetierung | Zero-base budgeting |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 190, IX Seiten Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Thesis: | Dissertation, Universität Köln, 2016 |
| Notes: | Kumulative Dissertation. - Besteht aus: Synopsis und 3 Essays |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011498746