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Beiträge zum Marketing-Management : Planung, Organisation, Controlling
Köhler, Richard - 1993 - 3., erweiterte Auflage
Persistent link: https://www.econbiz.de/10000339786
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Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert (ed.) - 1999
Persistent link: https://www.econbiz.de/10001401240
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Essays on strategic marketing behavior and its financial performance implications
Edeling, Alexander - 2016
Persistent link: https://www.econbiz.de/10011498746
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Extraktion imagediagnostischer Informationen aus nutzergenerierten Inhalten
Egger, Marc - 2017
Persistent link: https://www.econbiz.de/10011731076
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The interdependence between business development and brand management
Thaler, Verena - 2018
Persistent link: https://www.econbiz.de/10011764253
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Strategic marketing and strategic management
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803896
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Strategic marketing and innovation
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803913
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Strategy and performance
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803914
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Inter-organizational cooperation and interactive marketing
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803915