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THE ADVERTISING PUSH AND THE B...
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ECONIS (ZBW)
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Food health branding : public discourse and health associations
Chrysochou, Polymeros
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2010
Persistent link: https://www.econbiz.de/10008696924
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Essays on new product preannouncements
Bao, Yongchuan
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2004
Persistent link: https://www.econbiz.de/10003946414
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3
Essays on retrieval ease- versus content-based judgments
Park, Se-bum
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2004
Persistent link: https://www.econbiz.de/10003946467
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Foreign direct investments by emerging market firms : determinants and perceptions in Germany
Kreppel, Heidi
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2012
Persistent link: https://www.econbiz.de/10009625423
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Social motivations in markets and the public sphere
Friedrichsen, Jana
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2013
Persistent link: https://www.econbiz.de/10010191658
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Motivation, preference and willingness to pay for selected credence food attributes
Dahlhausen, Johanna Lena
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2016
Persistent link: https://www.econbiz.de/10011573116
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Den Konsumenten im Fokus : eine verbraucherorientierte Analyse des Product Carbon Footprints entlang der Wertschöpfungskette von Spargel
Lampert, Paul
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2016
Persistent link: https://www.econbiz.de/10011582148
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Brand gender : increasing brand equity through brand personality
Lieven, Theo
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2018
Persistent link: https://www.econbiz.de/10011671136
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The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
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2019
Persistent link: https://www.econbiz.de/10012105022
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Extraktion imagediagnostischer Informationen aus nutzergenerierten Inhalten
Egger, Marc
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2017
Persistent link: https://www.econbiz.de/10011731076
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