//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Collection of articles written by one author"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Internet Media Planning : An O...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet
43
Marketingmanagement
40
Marketing management
39
Theorie
29
Theory
29
Werbung
28
Advertising
27
USA
21
United States
21
Consumer behaviour
20
Konsumentenverhalten
20
Deutschland
14
Germany
14
Estimation
11
Schätzung
11
Marketing
8
Social Web
8
Social web
8
Beziehungsmarketing
7
Electronic Commerce
7
Relationship marketing
7
E-commerce
6
Information technology
6
Informationstechnik
6
Innovation
6
Marketing theory
6
Marketingtheorie
6
Preismanagement
6
Pricing strategy
6
Welt
6
Werbewirkung
6
World
6
Advertising effects
5
Online retailing
5
Online-Handel
5
Strategisches Management
5
Competition
4
Game theory
4
Innovation diffusion
4
Innovation management
4
more ...
less ...
Online availability
All
Free
11
Type of publication
All
Book / Working Paper
106
Type of publication (narrower categories)
All
Collection of articles written by one author
Article in journal
18,450
Aufsatz in Zeitschrift
18,450
Aufsatz im Buch
4,909
Book section
4,909
Graue Literatur
4,252
Non-commercial literature
4,252
Working Paper
3,220
Arbeitspapier
2,672
Hochschulschrift
2,280
Thesis
1,804
Collection of articles of several authors
1,415
Sammelwerk
1,415
Lehrbuch
914
Aufsatzsammlung
793
Textbook
779
Bibliografie enthalten
679
Bibliography included
679
Konferenzschrift
646
Case study
607
Fallstudie
607
Conference proceedings
365
Dissertation u.a. Prüfungsschriften
325
Amtsdruckschrift
269
Government document
269
Ratgeber
256
Guidebook
232
Conference paper
229
Konferenzbeitrag
229
Article
219
Reprint
175
Handbook
153
Handbuch
153
Bibliographie
150
Glossar enthalten
150
Glossary included
150
Sammlung
106
Bibliografie
80
Statistik
72
Festschrift
65
more ...
less ...
Language
All
English
94
German
15
Author
All
Sheth, Jagdish N.
15
Varadarajan, Rajan
5
Wind, Yoram
4
Pepels, Werner
3
Albers, Sönke
2
Krishnan, Balaji C.
2
Alptekinoğlu, Aydın
1
Anderl, Eva Maria
1
Barrot, Christian
1
Barwitz, Niklas
1
Bell, David R.
1
Berg, Gerard J. van den
1
Bettels, Jannick
1
Bharadwaj, Sundar
1
Brecht, Franziska
1
Cantner, Uwe
1
Choi, Eleanor Jawon
1
Cunningham, Peggy
1
Curran, John F.
1
Dahlén, Micael
1
Della Bitta, Albert J.
1
Dick, Astrid A.
1
Ditter, Dominik
1
Edeling, Alexander
1
Egger, Marc
1
Eilat, Yair
1
Elfenbein, Daniel W.
1
Fenger, Morten Holm Jacobsen
1
Franceschelli, Ignacio
1
Freter, Hermann
1
Galpin, Neal
1
Gaudeul, Alexia
1
Gerpott, Torsten J.
1
Gleisner, Fabian
1
Grote, Ulrike
1
Grönroos, Christian
1
Hadass, Yael S.
1
Hassler, Michael
1
Heideker, Silvia
1
Herrmann, Andreas
1
more ...
less ...
Institution
All
Verlag Dr. Kovač
2
Ekonomiska forskningsinstitutet <Stockholm>
1
Friedrich-Schiller-Universität Jena
1
Gottfried Wilhelm Leibniz Universität Hannover
1
RWTH Aachen
1
Universität Bremen
1
Universität Mannheim
1
Universität Siegen / Lehrstuhl für Marketing
1
Zentralausschuss der Werbewirtschaft
1
more ...
less ...
Published in...
All
Legends in marketing
10
Legends in strategic marketing
5
Acta Universitatis Oeconomicae Helsingiensis / A
3
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Eletronic Business
1
ECON PhD dissertations
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Edition Wissenschaft - Apprimus
1
Edition ZAW
1
Europäische Hochschulschriften / 5
1
Ifo Beiträge zur Wirtschaftsforschung
1
Marketing and consumer psychology series
1
Research series / Erasmus University Rotterdam
1
Schriften zum Mobile Commerce und zur Mobilkommunikation
1
Schriftenreihe zum Business Development
1
Schwerpunkt Marketing
1
Tinbergen Institute research series
1
more ...
less ...
Source
All
ECONIS (ZBW)
106
Showing
1
-
10
of
106
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Price discrimination,
advertising
and competition
Simbanegavi, Witness
-
2005
Persistent link: https://www.econbiz.de/10003243153
Saved in:
2
Marketing- und Kommunikationsplanung in der Werbepraxis : Aufsatzsammlung zur Verbindung von Theorie und Realität
Pepels, Werner
-
1987
Persistent link: https://www.econbiz.de/10014001822
Saved in:
3
Marketing on the web : empirical studies of
advertising
and promotion effectiveness
Dahlén, Micael
-
2001
Persistent link: https://www.econbiz.de/10001582802
Saved in:
4
Essays in industrial economics
Eilat, Yair
-
2002
Persistent link: https://www.econbiz.de/10003779137
Saved in:
5
Essays on consumers and digital content
Koiso-Kanttila, Nina
-
2003
Persistent link: https://www.econbiz.de/10001840493
Saved in:
6
Three essays on the economics of
advertising
in oligopoly
Yi, Chae-u
-
1990
Persistent link: https://www.econbiz.de/10000900448
Saved in:
7
Soap and soul : marketing and
advertising
in Asia and Pakistan
Jabbar, Javed
-
1995
-
1. ed
Persistent link: https://www.econbiz.de/10000911713
Saved in:
8
Absatz-Beförderung : Kommentare zu aktuellen Themen aus Marketing,
Werbung
und Werbeagenturen
Pepels, Werner
-
1992
-
1. Aufl
Persistent link: https://www.econbiz.de/10000839236
Saved in:
9
Essays in search and speculation
Stegeman, Mark
-
1986
Persistent link: https://www.econbiz.de/10000972893
Saved in:
10
Marketingredienzen : Kommentare zu aktuellen Themen aus Marketing,
Werbung
und Werbeagenturen
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000819978
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->