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"Essays on consumers' attitudes toward digital communication"

Lütjens, Henk - 2019

Consumer attitudes, digital communication, social media advertising, online touchpoints, mobile advertising. - this … effectiveness of different forms of digital advertising, namely, online touchpoints, mobile advertising, and social media … advertising. The construct "attitudes toward advertising" serves as the central measure of effectiveness. …

Persistent link: https://www.econbiz.de/10012107488

Economic news, sentiment, and behavior : how economic and business news affects the economy

Lischka, Juliane A. - 2016

Persistent link: https://www.econbiz.de/10011438186

Developing entrepreneurs : essays on the effects of entrepreneurship education

Fretschner, Michael - 2014

Persistent link: https://www.econbiz.de/10010406102

Die Agrar- und Ernährungswirtschaft in der Öffentlichkeit : Herausforderungen und Chancen für die Marketing-Kommunikation

Kayser, Maike - 2012 - 1. Aufl.

Persistent link: https://www.econbiz.de/10011292624

Employee engagement in corporate social responsibility : a collection of essays

Roza, Lonneke - 2016

Persistent link: https://www.econbiz.de/10011634537

Effects of processing fluency on affective and cognitive judgments

Golla, Benedikt Maximilian Johannes - 2017

Persistent link: https://www.econbiz.de/10011875896

A change for good : changing consumerism through habits, motivation, and support

Herziger, Atar - 2017

Persistent link: https://www.econbiz.de/10011861476

Consumer resistance to innovations : essays on antecedents, manifestations and ways of overcoming it

Hietschold, Nadine - 2017

Persistent link: https://www.econbiz.de/10011886542

Learning and experimentation in strategic bandit problems

Klein, Nicolas Alexandre - 2010

Persistent link: https://www.econbiz.de/10008857662

Information and incentives in principal-agent experiments

Eckartz, Katharina Marie - 2013

Persistent link: https://www.econbiz.de/10010236306

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