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Functional Quality of Service During Events: An Empirical Analysis
Lamberz, Julia; Litfin, Thorsten - 2021
Visitors to events attach great importance to the range of artists and their performances and the quality of their stay and services. To create a staging and, consequently, an emotionalization of the visitor, many action areas simultaneously take effect at an event. In this context, the customer...
Persistent link: https://www.econbiz.de/10013336929
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How Students as Consumers Learn Information about New Products
Šišara, Jelena; Goleš, Divna - 2017
The importance of understanding how consumers gather and evaluate information about the new products is essential for providers. This paper considers the student population as consumers and attempt to determine where students as consumers learn information about new products and their attitudes...
Persistent link: https://www.econbiz.de/10011920390
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Socio-cultural sphere: governance in new economy and impact on city branding
Pashkus, Vadim; Pashkus, Natalia; Bulina, Anna - 2014
The article analyzes the problems of socio-cultural sphere in the new economy, as well as the impact of socio-cultural sphere on the brand of St.Petersburg, paper also discusses possibility of evaluation of changes in brand strength due to socio-cultural impact. The proposed method of estimation...
Persistent link: https://www.econbiz.de/10011400001
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Virtual Technology in Museums and Art Galleries Business Practice – The Empirical Research
Dragicevic, Marija; Bagarić, Antonija - 2019
Contemporary museums are much more than places devoted to the placement and the exhibition of collections and art works … purpose. The main purpose of implementation of 3D technology in museums and art galleries business practice is to create … of study that has been undertaken in order to explore use of virtual technology in museums and art galleries in the area …
Persistent link: https://www.econbiz.de/10011999502