PROMOTING – A BASE COMPONENT OF THE MARKETING MIX IN MUSEUMS. CASE STUDY: THE MUSEUM OF THE ROMANIAN PEASANT

The Museum of the Romanian Peasant is part of the European museums family of Art and Popular Traditions. It is a national museum which is under the patronage of the Ministry of Culture, being the owner of some extremely rich object collections, housed in a building – historic monument, in a neo-Romanian style, it practices a distinct museum science, which brought it the honor of being awarded the EMYA (European Museum of the Year Award) trophy in 1996.

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Authors:	POPESCU, Ruxandra Irina
Institutions:	Centrul de Cercetare în Administraţie şi Servicii Publice (CCASP), Academia de Studii Economice din Bucureşti
Subject:	Cultural Institutions \| Museums \| the Marketing Mix \| promoting

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Extent:	application/pdf
Series:	Proceedings of the Fifth "Administration and Public Management" International Conference: "Public Institutions' Capacity to Implement the Administrative Reform Process", Bucharest, June 23-24, 2009.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Published in the Proceedings of the Fifth Administration and Public Management International Conference. Public institutions’ capacity to implement the administrative reform process , Bucharest, June 23-24 2009, pages 165-172 Number 16
Classification:	M39 - Marketing and Advertising. Other
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008475012