The increased usage of mobile apps has a great potential in Pharmacy market. Through the use of mobile apps, web portals and social media may allow a fast and wide diffusion of awareness for over the counter (OTC) drugs and attract a large number of customers, thus increasing the value of...

As an innovative approach to retail, mobile commerce develops rapidly during last decade. It brings new challenges and opportunities in front of retailers who have to adapt their business strategies to new generation shoppers. With a good understanding of the shoppers' online purchase intention,...

Electronic commerce in B2C area is developing rapidly in Europe in last decade and it became respective proportion in retail revenue generation in all EU countries. More than a half of population in EU are online shoppers. Books are important product category. On the other hand, consumer...

This paper shows that the correlation between the Net Promoter Score and consumers' Willingness To Pay in five European mobile markets is very strong. The Net Promoter Score is provided by a survey and the Willingness To Pay is calculated using the Spokes Model which is an economic model based...

Not in the Shopping Cart -On the experiential aspects of retail shopping centers It is not hard to imagine that consumers value not only what they have bought in a store and can take home with them, but also the experience that was entailed in the actual purchase. The aim of the study is to...

Introductory economics tells us there are three factors of production: land, labour and capital. Unless a student of agricultural economics, land as a factor of production will never be mentioned again. Yet space for some industries is a significant input and that would seem to be true of...

The economic crisis in Greece has affected almost all sectors of economy and the great majority of households. Its effects in trade and commerce activities are visible by the obvious transformation of down-town Athens city centre. This transformation includes a great number of closing business...

In this paper we study the relationship between cultural heritage and retail store dynamics at the neighbourhood level in the Netherlands. We analyze the total number of stores, number of vacant stores and number of stores by retail sub-industry in neighbourhoods, thereby focusing on the impact...

We combine spatial and monopolistic competition to study market interactions between downtown retailers and an outlying shopping mall. Consumers shop at either marketplace or at both, and buy each variety in volume. The market solution stems from the interplay between the market expansion...

Introduction: This paper analysis the spatial dynamics of the development of tourism industry in a leading tourism destination in Portugal. Previous studies focused on the spatial dynamics of the tourism industry had shown that, at the very begin, hotels and tourism facilities are located in the...