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Markentreue und Kaufintervalle...
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The logo matters : the effect of the logo type on the attitude towards co-products
Heberle, Antonia
;
Gierl, Heribert
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 743-760
Persistent link: https://www.econbiz.de/10011799710
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Should companies use tattooed models in their advertisements?
Heberle, Antonia
;
Gierl, Heribert
- In:
Designing and communicating experience
,
(pp. 151-165)
.
2021
Persistent link: https://www.econbiz.de/10012648292
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