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on business models, we propose a multi-level theory of business model innovation that explains business model dynamics …
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The paper presents the Cultural Elasticity Model as a new perspective on how existing companies may better perform continuous organic development of business models. It suggests three organisational pillars for the development of an organisation with strong cultural elasticity and therefore the...
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correlates with drivers of an innovation culture. The article concludes with looking at current developments, both in the …
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