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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Business horizons
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Supply Chain Risk and Innovation Management in "The Next Normal" : Proceedings of the 15th International Conference on Operations and Supply Chain Management
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ECONIS (ZBW)
285
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1
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
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2
Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella
;
Moscatelli, Paolo
;
Perna, Andrea
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
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3
The process of evaluating business to business relationships facing dissolution : an SME owner manager perspective
Fleming, Deirdre
;
Lynch, Patrick
;
Kelliher, Felicity
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 83-93
Persistent link: https://www.econbiz.de/10011549371
Saved in:
4
Antecedents of system purchasing in B2B services
Immonen, Mika
;
Hallikas, Jukka
;
Pynnönen, Mikko
- In:
Journal of purchasing and supply management
22
(
2016
)
3
,
pp. 205-213
Persistent link: https://www.econbiz.de/10011554808
Saved in:
5
Customer relationship management and customer satisfaction : the mediating role of relationship quality
Santouridis, Ilias
;
Veraki, Androniki
- In:
Total quality management & business excellence : an …
28
(
2017
)
10
,
pp. 1122-1133
Persistent link: https://www.econbiz.de/10011778120
Saved in:
6
A4A relationships
Polese, Francesco
;
Pels, Jaqueline
;
Tronvoll, Bård
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
5
,
pp. 1040-1056
Persistent link: https://www.econbiz.de/10011797949
Saved in:
7
The effects of multi-channel assortment integration on customer confusion
Bertrandie, Laura
;
Zielke, Stephan
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011853896
Saved in:
8
Antecedents and performance outcomes of flexibility in industrial customer-supplier relationships
Han, Sang-Lin
;
Sung, Hyung-suk
;
Shim, Hyeon-sook
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2115-2122
Persistent link: https://www.econbiz.de/10010400106
Saved in:
9
It ain't over 'til it's over : evaluating reacquisition opportunities in business-to-business markets
Leach, Mark P.
;
Liu, Annie H.
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 573-581
Persistent link: https://www.econbiz.de/10010386452
Saved in:
10
Continuing the evolution of the selling process : a multi-level perspective
Borg, Susanne Wiatr
;
Young, Louise
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 543-552
Persistent link: https://www.econbiz.de/10010386460
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