Antecedents and performance outcomes of flexibility in industrial customer-supplier relationships
Year of publication: |
2014
|
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Authors: | Han, Sang-Lin ; Sung, Hyung-suk ; Shim, Hyeon-sook |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 10, p. 2115-2122
|
Subject: | Flexibility | Industrial market | Customer-suppler relationship | Opportunism | Commitment | Transaction cost | Lieferantenmanagement | Supplier relationship management | Transaktionskosten | Transaction costs | Theorie | Theory | Flexibilität | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Industrie | Manufacturing industries |
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Schwaner, Jost, (1996)
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Asymmetrische Bindungen in Geschäftsbeziehungen : Einflussfaktoren im Business-to-Business-Bereich
Kühne, Bettina, (2008)
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Asymmetrische Bindungen in Geschäftsbeziehungen : Einflussfaktoren im Business-to-Business-Bereich
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