LINE, the global mobile messenger service provider, has been extending its online business to the offline platform. Among many services, LINE FRIENDS, which manages the character business of LINE, launched an offline flagship store in Korea, Japan, and Southeast Asia (LINE FRIENDS, 2018.01.25)....

While the literature contains many slightly different definitions for the image of a company, they all put great emphasis on its importance. Many of the messages posted on social media networks nowadays contain strong sentiment and emotion indications regarding almost any topic, therefore...