Indirect reciprocity is defined as a specific kind of behavior: An agent rewards or penalizes another agent for having behaved kindly or unkindly toward a third party. This paper analyzes the question of what drives indirect reciprocity: Does the agent reward or penalize because she...

Importance of sustainable consumption. Consumers associate sustainable products with ecological and regional production including a high credibility. In order to take advantage of this trend manufacturers of sustainable foods must communicate the sustainability of their products via packaging...

Fruits and vegetables are important for maintaining the human health, and, thus, they are present in everyday consumers' basket. They are seasonable and perishable products and, as a result, they need to be processed and transformed into cans and preserved products. The objective of this...