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Companies image evaluation using social media and sentiment analysis
Cotfas, Livu-Adrian; Delcea, Camelia; Păun, Ramona-Mihaela - In: Eurasian business perspectives : proceedings of the …, (pp. 277-286). 2020
While the literature contains many slightly different definitions for the image of a company, they all put great emphasis on its importance. Many of the messages posted on social media networks nowadays contain strong sentiment and emotion indications regarding almost any topic, therefore...
Persistent link: https://www.econbiz.de/10012793743
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Consumer values as mediators in social network information search
Kol, Ofrit; Levy, Shalom; Nebenzahl, Israel D. - In: Bridging the gap between advertising academia and practice, (pp. 3-14). 2017
Persistent link: https://www.econbiz.de/10011539961
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Does user search behaviour mediate user knowledge and search satisfaction?
Yamin, Fadhxilah Mat; Thurasamy Ramayah; Wan Hussain … - In: International journal of economics and financial issues … 5 (2015) 1, pp. 34-39
Persistent link: https://www.econbiz.de/10011660747
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An ontological artifact for classifying social media : text mining analysis for financial data
Alzamil, Zamil; Appelbaum, Deniz; Nehmer, Robert - In: International journal of accounting information systems 38 (2020), pp. 1-20
Persistent link: https://www.econbiz.de/10012302000
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Integration of consumers into new product development by social media-based crowdsourcing : findings from the consumer goods industry in Germany
Geise, Fabian A. - In: Bridging the gap between advertising academia and practice, (pp. 15-27). 2017
Persistent link: https://www.econbiz.de/10011539951
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Blogs usage in purchasing process
Ferencová, Martina; Kakalejčík, Lukáš; Kot, Sebastian - In: Advances in applied economic research : proceedings of …, (pp. 49-57). 2017
Persistent link: https://www.econbiz.de/10011743969
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Business performance and social media : love or hate?
Paniagua, Jordi; Sapena, Juan - In: Business horizons 57 (2014) 6, pp. 719-728
Persistent link: https://www.econbiz.de/10010433300
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Understanding salespeople's learning experiences through blogging : a social learning approach
Rollins, Minna; Nickell, David; Wei, Jack - In: Industrial marketing management : the international … 43 (2014) 6, pp. 1063-1069
Persistent link: https://www.econbiz.de/10010410584
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Analysis and visualization of travel blogs by means of NoSQL techniques : set-up and results
Barton, Thomas; Graf, Marco; Özünlü, Fahri - In: Proceedings of the IWEMB 2019 : Third International …, (pp. 11-21). 2020
Persistent link: https://www.econbiz.de/10012521534
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A hybrid microblog recommendation model in mobile social network
Chen, Xiaoyan - In: Journal of electronic commerce in organizations : the … 12 (2014) 4, pp. 69-79
Persistent link: https://www.econbiz.de/10010506931