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Advertising
66
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Alleman, James H.
3
Bellman, Steven
2
Eisend, Martin
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Gierl, Heribert
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Hüttl-Maack, Verena
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Kasuga, Norihiro
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Kennedy, Rachel
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Russell, Cristel Antonia
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Taschdjian, Martin
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Abdullah, Sharifah Fadylawaty Syed
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Abolhasani, Morteza
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Arumsari, R. Y.
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Avinadav, Tal
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Beal, Virginia
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Dorskii, Andrei Y.
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Fujisawa, Chieko
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Designing and communicating experience
12
Advances in Advertising Research XIII : Frontiers of Advertising: Re-considering Its Shapes and Forms
7
Werbung für alle Sinne : multimodale Kommunikationsstrategien
7
International journal of advertising : the quarterly review of marketing communications
6
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
4
International journal of advertising : the review of marketing communications
4
Journal of business research : JBR
2
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
2
Economic Growth, Prosperity and Sustainability in the Economies of the Balkans and Eastern European Countries : Proceedings of the 15th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC) in Chios, Greece, 2023
1
Erasmus journal for philosophy and economics : EJPE
1
Eurasian Business and Economics Perspectives : Proceedings of the 34th Eurasia Business and Economics Society Conference
1
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
1
Interdisciplinary management research XVI ; 2
1
International journal of economics and financial issues : IJEFI
1
International journal of production economics
1
Journal of Chinese economic and foreign trade studies
1
Mathematical social sciences
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
New business and regulatory strategies in the postal sector
1
Reinventing management strategies : the design for future ; issues in marketing and finance
1
Scientific Annals of Economics and Business
1
Sustainability in Business Management
1
The globalisation of Chinese business : implications for multinational investors
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ECONIS (ZBW)
67
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Bees on paper : the British press reads the Fable
Revolti, Matteo
- In:
Erasmus journal for philosophy and economics : EJPE
9
(
2016
)
1
,
pp. 124-141
Persistent link: https://www.econbiz.de/10011487230
Saved in:
2
Disclaimers in real estate print advertisements
Mogaji, Emmanuel
- In:
Designing and communicating experience
,
(pp. 91-103)
.
2021
Persistent link: https://www.econbiz.de/10012648272
Saved in:
3
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
4
Harder, better, faster, stronger : contributions to advertising research from ICORIA 2023 : editorial
Dens, Nathalie
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
44
(
2025
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10015194211
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5
Selling sustainability : making green advertising more concrete with circular economy message framing
Gutentag, Jolie
;
Russell, Cristel Antonia
- In:
International journal of advertising : the review of …
44
(
2025
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10015194214
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6
Speaking green : expressing a message in a foreign language fosters consumers' pro-environmental choices
Saile, Katharina S.
;
Neef, Nicolas Eric
;
Hüttl-Maack, …
- In:
International journal of advertising : the review of …
44
(
2025
)
1
,
pp. 66-86
Persistent link: https://www.econbiz.de/10015194215
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7
How to accurately measure attention to video advertising
Hartnett, Nicole
;
Bellman, Steven
;
Beal, Virginia
; …
- In:
International journal of advertising : the review of …
44
(
2025
)
1
,
pp. 184-207
Persistent link: https://www.econbiz.de/10015194220
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8
The impact of inference generation on belief formation
Lee, Dong Hwan
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2064-2071
Persistent link: https://www.econbiz.de/10010400153
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9
Effectiveness of the "Made in China" TV advertisement : evidence from a survey at an American university
Wang, Qingbin
;
Sun, Tao
;
Li, Minghao
;
Li, Wen
;
Zou, Yang
- In:
Journal of Chinese economic and foreign trade studies
6
(
2013
)
1
,
pp. 4-18
Persistent link: https://www.econbiz.de/10010347089
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10
Effects of national identity salience on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
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