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Roles and implications of marketing communications in retail settings : a systematic review
Girotto, Michele; Solé Moro, Mª Luisa; Argila … - In: Advances in National Brand and Private Label Marketing …, (pp. 173-199). 2022
Persistent link: https://www.econbiz.de/10013281299
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Marketing strategy of electronic transaction services at an Indonesian retail company
Haikal; M. S. Mahrinasari; Hendrawaty, Ernie - In: The future opportunities and challenges of business in …, (pp. 20-23). 2020
Persistent link: https://www.econbiz.de/10012310675
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Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan - In: Journal of retailing and consumer services 34 (2017), pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
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The Retail City in Greater Birmingham : the changing face of urban retail districts as a result of retail-led regeneration and containment policy
Geyer, Hermanus S. - 2011
The paper critically reviews retail-led regeneration and retail containment polices and their effects on the urban retail in the UK by analysing the effect that retail-led mega-schemes regeneration projects have on the economic growth of inner cities. There is significant controversy whether...
Persistent link: https://www.econbiz.de/10011535219
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Collaboration in multi-tier supply chains for reducing empty running : a case study in the UK retail sector
Vallejos, Melissa Venegas; Matopoulos, Aristides; … - In: International journal of logistics : research and … 25 (2022) 3, pp. 296-308
Persistent link: https://www.econbiz.de/10013426107
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Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia; Villaseñor, Nieves; Yagüe … - In: Advances in National Brand and Private Label Marketing …, (pp. 125-133). 2018
Persistent link: https://www.econbiz.de/10013277494
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Supply market uncertainty : exploring consequences and responses within sustainability transitions
Knight, Louise; Pfeiffer, Alexandra; Scott, James - In: Journal of purchasing and supply management 21 (2015) 3, pp. 167-177
Persistent link: https://www.econbiz.de/10011373068
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Associative and dissociative comparative advertising strategies in broadening brand positioning
Jewell, Robert D.; Saenger, Christina - In: Journal of business research : JBR 67 (2014) 7, pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
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Social media marketing in the wellness industry
Lagrosen, Stefan Olof; Grundén, Kerstin - In: The TQM journal : the international review of … 26 (2014) 3, pp. 253-260
Persistent link: https://www.econbiz.de/10010341279
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Good governance and territorial marketing : two sides of the same coin? : development of market orientation through governance mechanisms in local government.
Anders, Justyna; Rudolf, Wawrzyniec - 2011 - Draft paper
The scope of the paper is to discuss the role of good governance in improving responsiveness of local government to the needs of the selected target markets (investors, tourists, students). The criteria of good governance and governance indicators are analysed with regard of their applicability...
Persistent link: https://www.econbiz.de/10011539283