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Commercialization and consumption of coffee in Mexico, a proposal of methodology approach

Velazquez Salazar, Marisol - 2014

This work presents advances of the doctoral thesis 'Commercialization and consumption of coffee in Mexico' under the governance approach proposed by Korzeniewicks (1994), Gereffi, Humphrey, Gereffi and Sturgeon (2005) and Ponte and Gibbon (2008). First, the paper discussed the theoretical...

Persistent link: https://www.econbiz.de/10011486707

Between climate and social changes : how to struggle against adverse conditions in the coffee industry

Candelo, Elena; Casalegno, Cecilia; Büchi, Giacomo; … - 2019

Persistent link: https://www.econbiz.de/10012102288

Impact of political marketing in digital environment on voters with regard to their age

Stilin, Žarko; Samardžić, Vinko; Šustar, Kristijan - 2020

Persistent link: https://www.econbiz.de/10012601622

Smarketing - integration of sales and marketing

Nobilo, Ivana; Herak, Ivan; Laninović, Dejan - 2020

Persistent link: https://www.econbiz.de/10012601633

The Romanian consumer's perception on the whole grains market : opportunities and barriers consumption

Pop, Ruxandra-Eugenia; Rusu, Alecsandra - In: Agrarian economy and rural development : trends and …, (pp. 99-107). 2023

project entitled "Marketing studies for sustainable agri-food products and consumption behavior analysis, in the European … project, phase in which the whole grain market was analyzed, through specific marketing, qualitative and quantitative research … consumption coordinates that are difficult to change, no matter how effective the marketing strategy is implemented. …

Persistent link: https://www.econbiz.de/10014547032

Künstliche Intelligenz und potenzielle Anwendungsfelder im Marketing

Richter, Alexander; Gačić, Tamara; Kölmel, Bernhard; … - In: Dialogmarketing Perspektiven 2018/2019 : Tagungsband …, (pp. 31-52). 2019

Persistent link: https://www.econbiz.de/10011999945

Experten-, konsumenten-, und produzentenseitige Sichtweise auf die Reisemotivation von Weintouristen

Rüdiger, Jens; Hanf, Jon - In: Tourismus und Gesellschaft : Kontakte - Konflikte - Konzepte, (pp. 445-458). 2020

Persistent link: https://www.econbiz.de/10012128278

Toward strong enforcement against improper marketing of personal information : new mission of the unsolicited marketing communication restriction in the era when security breach is...

Kaneko, Keiko - 2017

Due to the development of technology and threats, personal information leakage is getting inevitable. In Japan, societal criticism and possible a large amount of economic loss occur to the entity having leaked personal information, but not so much against data broker purchasing the leaked...

Persistent link: https://www.econbiz.de/10011757380

Marketing ethics and communication strategy in the case of Enron fraud

Broni, Georgia; Velentzas, John; Papapanagos, Harry - In: Advances in applied economic research : proceedings of …, (pp. 269-278). 2017

Persistent link: https://www.econbiz.de/10011744035

Berücksichtigung der Nachhaltigkeit in der Entwicklung und Vermarktung von Konsumgütern

Petersen, Moritz; Kersten, Wolfgang; Brockhaus, Sebastian - In: Forschung für Nachhaltigkeit an deutschen Hochschulen, (pp. 331-347). 2016

Persistent link: https://www.econbiz.de/10011642568

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