Grubor, Aleksandar; Leković, Ksenija; Tomić, Slavica - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 493-501
Tourism is a sector in which consumers - tourists widely share their opinions, experiences and recommendations. Due to … influential factor and a significant resource of information transmission in the tourism market. Word-of-mouth has an important … role in tourists’ decision-making processes, in which consumers - tourists rely on the suggestions from those who have …