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The moderating effects of need...
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Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
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2
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
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3
A variable neighborhood search heuristic for supply chain coordination using dynamic price
discounts
Buhayenko, Viktoriya
;
Ho, Sin C.
;
Thorstenson, Anders
- In:
EURO journal on transportation and logistics
7
(
2018
)
4
,
pp. 363-385
Persistent link: https://www.econbiz.de/10011949696
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