Similar Search Results

Enviroments factors influencing the management of key accounts in an Arab Middle Eastern context

AlHussan, Fawaz Baddar; Al-Husan, Faten Baddar; … - In: Industrial marketing management : the international … 43 (2014) 4, pp. 592-602

Persistent link: https://www.econbiz.de/10010386449

It ain't over 'til it's over : evaluating reacquisition opportunities in business-to-business markets

Leach, Mark P.; Liu, Annie H. - In: Industrial marketing management : the international … 43 (2014) 4, pp. 573-581

Persistent link: https://www.econbiz.de/10010386452

Continuing the evolution of the selling process : a multi-level perspective

Borg, Susanne Wiatr; Young, Louise - In: Industrial marketing management : the international … 43 (2014) 4, pp. 543-552

Persistent link: https://www.econbiz.de/10010386460

Serviceorientierung in dynamischen Produktions- und Innovationsnetzwerken

Weiß, Michael; Kraus, Waldemar - In: Kybernetik und Wissensgemeinschaft : vernetztes Denken, …, (pp. 73-88). 2014

Persistent link: https://www.econbiz.de/10010336444

SMEs' switching behavior in the natural gas market

Vigolo, Vania; Cassia, Fabio - In: The TQM journal : the international review of … 26 (2014) 3, pp. 300-307

Persistent link: https://www.econbiz.de/10010341262

Social media marketing in the wellness industry

Lagrosen, Stefan Olof; Grundén, Kerstin - In: The TQM journal : the international review of … 26 (2014) 3, pp. 253-260

Persistent link: https://www.econbiz.de/10010341279

How to grow a brand : retain or acquire customers?

Riebe, Erica; Wright, Malcolm; Stern, Philip; Sharp, Byron - In: Journal of business research : JBR 67 (2014) 5, pp. 990-997

Persistent link: https://www.econbiz.de/10010364060

The role of lifetime activity cues in customer base analysis

Hoppe, Daniel; Wagner, Udo - In: Journal of business research : JBR 67 (2014) 5, pp. 983-989

Persistent link: https://www.econbiz.de/10010364062

Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link

Floh, Arne; Zauner, Alexander; Koller, Monika; Rusch, Thomas - In: Journal of business research : JBR 67 (2014) 5, pp. 974-982

Persistent link: https://www.econbiz.de/10010364065

Customer Loyalty on Internet Protocol Television (IPTV) in Thailand

Srinuan, Chalita; Srinuan, Pratompong - 2015

This study aims to investigate the customer loyalty on Internet Protocol Television (IPTV) in Thailand. Data were collected from the accidental sampling which consists of 400 IPTV customers in Bangkok through the self-administered questionnaire in 2014. Descriptive statistics, including...

Persistent link: https://www.econbiz.de/10011526290

A service of the

zbw