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Markenintegrationsstrategien im Rahmen von Mergers & Acquisitions : Forschungsstand aus Kunden- und Konsumentensicht
Spilski, Anja; Gröppel-Klein, Andrea - In: Forum Mergers & Acquisitions 2014 : Beiträge aus …, (pp. 285-309). 2015
Persistent link: https://www.econbiz.de/10010483475
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Managing a corporate brand in a challenging stakeholder environment : charity branding
Stuart, Helen - In: International studies of management and organization 46 (2016) 4, pp. 228-234
Persistent link: https://www.econbiz.de/10011497608
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Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.; Wang, Wei-Yue - In: International studies of management and organization 46 (2016) 4, pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
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Ansatzpunkte einer bildungspolitischen Neujustierung
Fuhrmann, Axel - In: Wohlstand der Nationen durch berufliche Qualifizierung …, (pp. 146-153). 2013
Persistent link: https://www.econbiz.de/10010415013
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Sustainability and diversity labels in job ads and their effect on employer brands
Kleiss, Denise F.; Waiguny, Martin K. J. - In: Designing and communicating experience, (pp. 255-272). 2021
Persistent link: https://www.econbiz.de/10012648320
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The development of the employer brand in the labour market
Marcikic Horvat, Aleksandra; Pejanović, Radovan; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 484-492
Nowadays, the lack of high qualified staff is more conspicuous than ever before. The development of new knowledge and professions is followed by the modern technological changes, enormous usage of Internet and development of artificial intelligence. These trends have led to changes in the...
Persistent link: https://www.econbiz.de/10012227603
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Attraktiver Arbeitgeber, Arbeiten 4.0
Ulses, Martin; Roth, Dominik - In: Der Zukunftskongress der Sozialwirtschaft : die …, (pp. 263-274). 2017
Persistent link: https://www.econbiz.de/10011774073
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Are sustainable organizations more attractive for university graduates? : results from a choice-based conjoint experiment
Hirschfeld, Gerrit H. F.; Köhler, Freya - In: Sustainability in Business Management, (pp. 167-183). 2023
Persistent link: https://www.econbiz.de/10014338022
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Associative and dissociative comparative advertising strategies in broadening brand positioning
Jewell, Robert D.; Saenger, Christina - In: Journal of business research : JBR 67 (2014) 7, pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
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Beyond brand attitude : individual drivers of purchase for symbolic cobranded products
Mazodier, Marc; Merunka, Dwight - In: Journal of business research : JBR 67 (2014) 7, pp. 1552-1558
Persistent link: https://www.econbiz.de/10010379271