Start-ups present completely different dynamics from any other type of enterprise but the communication becomes in any … case a strategic activity. The literature analysis highlights the need of new studies that show communication strategies as … an integral part of the entrepreneurial strategy. We decided to engage in a research that could give a communication …

This paper seeks to construct a new theory on SME innovation by reviewing and comprehending findings and knowledge … obtained to date from a unified perspective. Conventional research on innovation in general has focused thematically on … individual factors such as absorptive capability, R&D, and open innovation. While this approach has its advantages, it is …