Integrated communication for start-ups toward an innovative framework
Year of publication: |
2019
|
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Authors: | Mosca, Fabrizio ; Bianco, Serena ; Pescitelli, Claudia |
Published in: |
Perspectives on financial and corporate strategies. - Cham, Switzerland : Palgrave Macmillan, ISBN 978-3-030-16525-3. - 2019, p. 361-401
|
Subject: | Integrated communication | Reputation | Start-up | Unternehmensgründung | Business start-up | Kommunikation | Communication | Innovationsmanagement | Innovation management | Interne Kommunikation | Internal communication |
Type of publication: | Article |
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Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
Language: | English |
Other identifiers: | 10.1007/978-3-030-16526-0_15 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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