In recent years, start-ups and creative industries economy have recorded an extraordinary expansion. The geography of start-up and creative industries is often coincident with the factors of agglomeration economies and networking assets together with talent inherence and managerial culture,...

Start-ups present completely different dynamics from any other type of enterprise but the communication becomes in any case a strategic activity. The literature analysis highlights the need of new studies that show communication strategies as an integral part of the entrepreneurial strategy. We...