This study examines preceding factors of user innovation behavior using a case of smartphone applications toexamineindirect and direct effects of consumer attitude on user innovation. Specifically, this study focuses ontwo aspects of the user innovation evaluation:quality and quantity. Quality...

In recent years, there has been a vigorous discussion on digital platform due to their emerging significance in the digital ecosystem. Despite common interests in digital platform, the comprehensive literature review on the topic is still limited. In addition, no study has examined whether there...

With the rapid development of information and communication technologies, various online shopping platforms have emerged. To understand the success of platform strategies, it is important to verify the features that are important to attract sellers. To estimate the economic value of free...

It is necessary to grasp and utilize consumer's needs for firms to improve existing products and developing new products. Especially, collaboration with consumers for product innovation is indispensable. On the other hand, social media has been spreading all over the world. Network communities...

The part of the economy that depends, directly or indirectly, fully or partially, on the flow and analysis of data is growing of importance2. Data-driven businesses are spilling over from the online to the offline economy, changing traditional industries. They are set to become pervasive in the...

Free!! Google and Facebook!!! We all know them, what to worry about? Everything! The giants of the internet are expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet, Google's parent, and Facebook receive more than 60...