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The Effectiveness of Sponsorsh...
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_372GRH
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Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
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2
La reconnaissance du métier : acte premier d'un management participatif
Jeannerod-Dumouchel, Nathalie
- In:
_372GRH
(
2014
)
11
,
pp. 7-29
Persistent link: https://www.econbiz.de/10012114400
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