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The role of the brand in driving online loyalty for multichannel retailers

Frasquet Deltoro, Marta; Ruiz-Molina, María-Eugenia; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 490-502

Persistent link: https://www.econbiz.de/10011534118

The role of customization, brand trust, and privacy concerns in advergaming

Wottrich, Verena M.; Verlegh, Peeter; Smit, Edith G. - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 60-81

Persistent link: https://www.econbiz.de/10011687883

The influence of reputation on supplier selection : an empirical study of the European automotive industry

Manello, Alessandro; Calabrese, Giuseppe - In: Journal of purchasing and supply management 25 (2019) 1, pp. 69-77

Persistent link: https://www.econbiz.de/10011998326

Automotive industry in Istanbul and Eastern Marmara Region : an innovative cluster?

Albayrak, Ayse Nur; Erkut, Gülden - 2010

the clusters. This study has focused on the automotive industry which is clustered in Istanbul and Eastern Marmara Region … in Turkey. Not only automotive industry but also other related industries have been clustering in this region since an …, universities, industrial zones, public institutions and two techno-parks which are specialized on the automotive industry. The aim …

Persistent link: https://www.econbiz.de/10012167839

The role of Internet marketing : a case study on the example of Croatian wood industry

Štefanović, Krešimir; Stipić, Igor; Kelić, Ivan - 2020

Persistent link: https://www.econbiz.de/10012601632

The relationship between gratifications from social networking site use and adolescents' brand interactions

Apaolaza, Vanessa; Hartmann, Patrick; He, Jiaxun; … - In: Bridging the gap between advertising academia and practice, (pp. 29-41). 2017

Persistent link: https://www.econbiz.de/10011539962

Exploring city social interaction ties in the big data era : evidence based on location-based social media data from China

Wu, Wenjie; Wang, Jianghao - 2015

Location-based social media data is, increasingly, an important facilitator of exploring the movement of goods and people in and between countries across the globe. Typical examples include Twitter, Facebook, Foursquare. As with all social media data outputs, the fundamental value of...

Persistent link: https://www.econbiz.de/10011479460

Quality evaluation of group-buy websites

Yu, Zhuoxi; Wu, Yanqing; Zhao, Zhiwen - In: Journal of electronic commerce in organizations : the … 14 (2016) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10011529129

Models of customer experience for B2C e-commerce enterprises

Pei, Yilei; Xue, Wanxin; Li, Dandan; Su, Yong - In: Journal of electronic commerce in organizations : the … 14 (2016) 1, pp. 24-33

Persistent link: https://www.econbiz.de/10011529132

Fundraising through online social networks : a field experiment on peer-to-peer solicitation

Castillo, Marco; Petrie, Ragan; Wardell, Clarence - In: Journal of public economics 114 (2014), pp. 29-35

Persistent link: https://www.econbiz.de/10010491088

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