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Modeling brand advertising with heterogeneous consumer response : channel implications

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How does the attitude to sustainable food influence the perception of customers at the point of sale? : an eye-tracking study

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Importance of sustainable consumption. Consumers associate sustainable products with ecological and regional production including a high credibility. In order to take advantage of this trend manufacturers of sustainable foods must communicate the sustainability of their products via packaging...

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Brand placement repetition in a fictional text

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Brand placement in text : the short- and long-term effects of placement modality and need for cognition

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Movies, margins and marketing : encouraging the adoption of iron-fortified salt

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Life insurance advertisements : irrational emotional appeal

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Preferences evaluation with a choice experiment on cultural heritage tourism

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Exploring the mediating role of affective and cognitive satisfaction on the effect of service quality on loyalty

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Ethical decision-making theory : an integrated approach

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