Experimental investigation of the impact of a destination promotional video with physiological and self-reported measures
Year of publication: |
2020
|
---|---|
Authors: | Guerrero-Rodríguez, Rafael ; Stepchenkova, Svetlana ; Kirilenko, Andrei |
Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 33.2020, p. 1-13
|
Subject: | Advertisement effect | Cognition | Destination promotional video | Emotions | Experimental design | Galvanic skin response (GSR) | Heart rate | Middle East | Emotion | Werbewirkung | Advertising effects | Experiment | Kognition | Tourismusmarketing | Tourism marketing | Verkaufsförderung | Sales promotion |
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