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Rebranding - a criteria-based analysis and comparison of the rebranding strategies of the fashion heritage brands Burberry and J.Crew

Cleff, Thomas; Elezi, Ernesa; Walter, Nadine - 2020

Persistent link: https://www.econbiz.de/10012601647

The impact of cultural orientation on the societal motivations of luxury good consumption of it professionals in Sri Lanka

Dissanayale, L. D. A. D. - In: Organizations and performance in a complex world : 26th …, (pp. 51-66). 2021

Persistent link: https://www.econbiz.de/10012416853

Advertising in the luxury sector in China : standardisation or adaptation? : a comparison between China and Italy

Checchinato, Francesca; Colapinto, Cinzia; Giusto, Alice - In: The globalisation of Chinese business : implications …, (pp. 241-264). 2014

Persistent link: https://www.econbiz.de/10012016699

Luxury branding : the case of Chanel

Sugimoto, Kana; Nagasawa, Shin'ya - In: International journal of quality and service sciences 9 (2017) 3/4, pp. 292-301

Persistent link: https://www.econbiz.de/10011772101

The change of marketing strategies of luxury brands in China under the internet era

Wang, Lingzhou - In: Proceedings of the 5th International Conference on …, (pp. 115-122). 2022

Persistent link: https://www.econbiz.de/10013348627

Marketing mix and customer equity of SPA brands : cross-cultural perspectives

Lee, Chang Han; Ko, Eunju; Tikkanen, Henrikki; Phan, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2155-2163

Persistent link: https://www.econbiz.de/10010400096

Creativity in fashion design in Slovakia : the case study of the Bratislava region

Pástor, Rudolf; Parízková, Jana - 2013

This paper is focused on creativity in fashion design in Slovakia. The fashion design in Bratislava region was selected … between Slovak fashion designers. In the paper will be presented results from research carried out between Slovak fashion … approach and qualitative methodology to discuss development of fashion design in Slovakia and determinants in terms of …

Persistent link: https://www.econbiz.de/10011514672

Marketing sustainability in the luxury lodging industry : a thematic analysis of preferences amongst the Indian transition generation

Rishi, Meghna; Jauhari, Vinnie; Joshi, Gaurav - In: The journal of consumer marketing 32 (2015) 5, pp. 376-391

Persistent link: https://www.econbiz.de/10011480688

Asian growing markets and competition : evidence in the Chinese wine market

Capitello, Roberta; Agnoli, Lara; Begalli, Diego - In: The globalisation of Chinese business : implications …, (pp. 265-291). 2014

Persistent link: https://www.econbiz.de/10012016707

Selective distribution and the internet : lessons from case C-439/09 Pierre Fabre Dermo-Cosmétique (13 October 2011)

Enchelmaier, Stefan - In: Competition on the internet : [... conference titled …, (pp. 5-23). 2015

Persistent link: https://www.econbiz.de/10010461739

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