Shaizatulaqma Kamalul Ariffin; Ainul Mohsein Abdul Mohsin; … - In: Eurasian business perspectives : proceedings of the …, (pp. 53-66). 2019
investigate Muslim consumers’ attitude toward Non-Muslim’s Halal food operators. Following Functional Theory of Attitudes, this … their attitude toward non-Muslim’s halal food operators (like feelings of attachment and dis/liking). Result from a survey … of 124 Muslim consumers’ confirmed utilitarian and knowledge functions directly influenced their attitude toward Halal …
