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Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
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Selling privacy at auction
Ghosh, Arpita
;
Roth, Aaron
- In:
Games and economic behavior
91
(
2015
),
pp. 334-346
Persistent link: https://www.econbiz.de/10011385836
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Reflexionen zur Zukunft der Markenführung : Marke & Design als Schnittstelle der zukünftigen Markenwissenschaft und -praxis
Baumgarth, Carsten
;
Schmidt, Holger
;
Redler, Jörn
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 3-14)
.
2023
Persistent link: https://www.econbiz.de/10014276963
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Mind the gap : exploring the relevance of brand management research for practice
Redler, Jörn
;
Schmidt, Holger
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 29-46)
.
2023
Persistent link: https://www.econbiz.de/10014276965
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